The Paper Chase Project
Concept development, Editorial design,
App design, Corporate Identity
The intention of the project is to help creative people overcome an artistic blockade and to create an environment in which they can live out their own creativity anonymously and without pressure. The Paper Chase project consists of several sketchbooks, hidden in a box,
with QR codes on the back of each sketchbook. This allows players to take on different artistic challenges and use their own creativity to create their own drawings.
The sketchbooks can be found in public places as well as cafes and restaurants, which can be identified by a previously downloaded app.
If the sketchbook has no more free pages, users mark it as "completed" in the app so the collector can pick it up, add the artwork to the online digital library and start a new sketchbook.